Netflix Revenue, Usage Statistics & Its Growth Forecast For 2023–25

Netflix is synonymous with streaming and the latest Netflix statistics proved this right. The reason why Netflix is growing exponentially is original content, releasing 700+ titles annually, including movies, documentaries, series, and more.

Netflix surpassed 300 million paid subscribers in Q4 of 2024 globally, which is a significant jump from 260.28 million in 2023. Apart from that, the ad revenue has doubled from last year and is expected to keep growing this year, too.

Such data is just the tip of the iceberg. If you want to know more about Netflix’s success, here are the latest statistics and insights for 2025.

Here are key takeaways, followed by the transcript of their Q4 2024 report below:

• The predicted revenue growth of 12% to 14%.
• Netflix is planning to work with Greta Gerwig on a new Narnia movie in 2026.
• Co-CEO Sarandos recently talked about the strategy of the women’s World Cup.
• The expected growth in 2025 expenses is approximately 9%.

Netflix: An Overview On Inception of This OTT Giant

Netflix is a media company based in Los Gatos that started as a video rental model. After a few years, the company introduced a personalized movie recommendation system. Using a specific algorithm, they personalize the movie recommendations. After Netflix’s prize contest, personalization improved with the help of 40,000 contestants.

In 2023, Netflix started live streaming with Chris Rock’s stand-up special. This livestream grabbed more opportunities in 2024, like a 10-year deal with World Wrestling Entertainment (WWE) and the announcement of the Mike Tyson vs Jack Paul boxing match.

Here is some award-winning original content by Netflix:

• House of Cards: 3 Primetime Emmy Awards
• Unbreakable Kimmy Schmidt
• Narcos
• The Crown: More than 100 international awards, including 5 Critics Choice Awards, 21 Primetime Emmy Awards, 2 Golden Globes, and 7 Screen Actors Guild Awards
• Stranger Things: More than 100 international awards, including a Screen Actors Guild Award
• Money Heist
• Bridgerton
• Squid Game: More than 40 international awards, including a People’s Choice Award

A Quick Look – Netflix Statistics

• According to the recent Q3 2024 Statista reports, there are 282.72 million subscribers worldwide. This number had considerably risen since 2023, when this OTT giant had 260.28 million subscribers.
• According to reports, Netflix generated USD 10.2 billion in revenue in the last quarter of 2024. Also, the revenue of the 2024 year was around USD 38.9 billion.
• Netflix currently has a vast market spread in 189 countries worldwide.
• Netflix is preferred by the United States over 66.7 million other streaming platforms.
• Regarding Netflix users’ gender bifurcation, 49% are male users, and 51% are female users.
• Overall, 65% of users are from outside the USA & Canada.
• On average, these OTT giant customers spend around 2 hours each day consuming Netflix content.
• Netflix has captured the Giant market in Europe, the Middle East & Africa.
• Netflix is currently used by around 44% of streaming service customers.

Comprehensive Understanding of Netflix Statistics Through Multiple Parameters

These parameters about Netflix will help in understanding its functions, where its position as per the current OTT market, its revenue, demographics, etc., of this entertainment giant that is leaping ahead of its competitors:

Analysis of the Netflix Subscriber Growth

Over the years, the number of Netflix subscribers has increased. If we take on the last decade, then we can conclude that Netflix is the preference of customers over any other OTT platform:

Netflix’s Subscriber’s Count Over The Last Decade

Though Netflix subscribers took a hit back at the start of 2022, as per the prediction of getting more than 2.5 million subscribers in Q1 of 2022, it lost its 1170 million subscribers in the first two Quarters of 2022. But, in Q1 of 2023, it recovered from its losses as the count was 232.5 million, surpassing 291 million in 2025.

In this table, you can find the Netflix subscribers count for the decade:

Netflix Subscribers by Region

If we see the subscriber count of Netflix per region, then as per the 3rd quarter of 2024, Europe, the Middle East & Africa have the highest number of paying subscribers, 96.13 million. This table describes the exact counts of the top countries with the highest Netflix subscribers:

The number reveals that Netflix earns heavily from Europe, the Middle East, and Africa. But did you know that Netflix is also pushing towards creating region-based content? It has already started funding local creators to produce regional movies and web series, positively impacting Netflix’s earnings.

Netflix Revenue of The Last Decade From 2013 to Q3 of 2024

However, one thing to note is that Netflix is mainly consumed through the app (mobile and smart TV). For this reason, many SVOD startups are looking for Netflix clone script, which helps with budgeting without compromising on quality.

But how much does Netflix make a year? Here is how much Netflix has earned in the past decade, from 2013 to Q3 of 2024:

Netflix’s Revenue Growth has increased by 26.13% since 2016, and it is gradually on the path to upscale growth every year.

Netflix Revenue Statistics Based On Age And Gender

Age is a significant factor in media streaming websites. You will rarely see content for children on these subscription-based streaming websites. The reason is that the teenage group, although it consumes content hugely, doesn’t earn and cannot afford the subscription. Some parents subscribe to services for their children, but the number is low. Here is how its subscribers are divided based on age factor.

Based on the US subscriber base, the 18-34 age group is the biggest consumer of Netflix, whereas the 65+ age group is the smallest.

The gender ratio is neck-to-neck. 49% of its subscribers are male, while 51% are female.

The average Netflix subscriber is a millennial with a yearly income of less than 50,000 USD. Around 68% of Netflix members have some college education, and roughly 33% have a bachelor’s degree or more.

Netflix Revenue Prediction for Q2 2025

• Netflix forecasts 43 – 44 billion USD in revenue in 2025, which is higher than the previous year, at approximately 11-13%.
• The revenue growth will be driven by paid memberships and per member.
• Netflix targets a 28% operating margin in 2025 compared to 27% in 2024.
• Netflix forecasts growth of 93.5 million subscribers by 2029 in North America and 70.1 million in Asia Pacific.

Netflix Business Model – How it Earns Revenue and Spends it

Netflix is currently the top SVOD (Subscription-based Video on Demand) platform. YouTube has recently started to come up with YouTube Red. However, it is rarely known among those who currently have the chant of ‘Netflix and chill.’ When Netflix was founded in 1997, it aimed to provide DVDs through the mail. The business idea was to provide subscription-based DVD rentals. And it worked. People loved the idea and started renting at 50 cents each. Later, the subscription model was changed in 1999. The company offered a monthly subscription of USD 15.95 for four monthly movies with no return date. Netflix statistics from this time revealed that the company had managed to list 5,200 titles in its catalog by 2000.

Here, the company earns in three ways:

• Domestic streaming
• International streaming
• DVD rentals

Netflix’s subscription rates are divided into three tiers: Basic, Standard, and Premium. Founded in 1997, Netflix’s initial segment was DVD rental. However, in 2007, considering the world’s lean toward the internet and its potential, it shifted toward OTT. Interestingly, as of 2019, Netflix had a DVD rental subscriber base 2.15 million. Netflix’s revenue and income come ultimately from subscriptions.

In 2019, when Covid proved fatal for the world, it brought a boon for Netflix. Its revenue suddenly grew from USD 1.86 billion in 2019 to USD 2.76 billion in 2020. The number further exploded to USD 5.1 billion in 2021. The company is projected to grow even after facing a 200,000 decline in subscribers for the first time in a decade. It produces enormous numbers of Netflix original titles. Currently, Netflix statistics about listed titles reveal that it has over 3,600 movies and 1,800 web series on its website. But when it comes to the global count, the number leaps over 17,000.

Where Is Netflix Going From 2025 To 2027?

Recently, Netflix has faced massive competition from other Video Streaming Apps like Amazon, Hulu, HBO, Disney, Hotstar, Warner Bros, etc. When large players like Disney, Warner Bros, etc. pull out, the quality of content suffers.

People love seeing Disney movies. Consequently, this pulls away a chunk of subscribers, too. However, Netflix is trying to release many original titles to fill the space, and the statistics confirm it. But then Amazon is giving it a brutal competition.

However, Netflix holds the top position by releasing more than 700+ new titles. Moreover, the entertainment industry has enormous potential with the advent of new VR, AR, and AI technologies. Statistics reveal that companies are investing billions in creating an immersive experience for viewers, considering the future of entertainment.

However, Reed Hastings believes that VR could be unsustainable for television because of the sensations it creates. OTT platforms will rule the future of the tech-entertainment industry.

How Can aPurple Help You With Video Streaming Apps?

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Author

Paresh Sagar

Paresh Sagar, the innovative CEO of aPurple, is renowned for his passion for experimenting with new business models, technological aspects, and software solutions. His knowledge and insights are a must-read for entrepreneurs, tech experts, and avid readers alike, offering valuable perspectives on the ever-evolving landscape of business and technology. With a keen eye for innovation and a dedication to sharing his expertise on business digitalization, Paresh continues to inspire and inform professionals across the globe.