All-inclusive Guide on How to Start A Car Rental Business

Paresh Sagar
blog updated dateUpdated Date: Jun 10, 2024

how to start car rental business

“All our dreams can come true if we dare to pursue them.” – Walt Disney.

The above quote perfectly captures the spirit of entrepreneurship, especially when you are looking to start a business with a unique idea. Take an example of a car rental business idea that has become popular over the years.

It’s market is growing with an expected revenue of US$30.44 billion in the US alone by 2024. Further, the car rental market is projected to grow annually at a rate of 1.61% between 2024 and 2028, resulting in a market volume of US$32.45bn by 2028.

However, starting a car rental business requires careful planning and execution. Right from business models to revenue streams and setting up the entire operation can be overwhelming.

What is a car rental business?

A car rental business is where you offer vehicles on rent to individuals or corporations for a definitive period. Car rentals offer opportunities for growth and profits, from regular cars to exotics, trucks, vans, and more.

So, how to start a car rental business?

This article will provide you with a comprehensive guide to launching a car rental business right from choosing the suitable business model to the development process.

How to Start A Car Rental Business in 9 Easy Steps!

Starting a successful car rental business has several key steps. Breaking down the process into different parts helps business owners understand all the necessary components.

The first step is choosing the right location. Pick an area visible to potential customers based on proximity and accessibility. The next step is securing funding, either through investments from venture capital firms or angel investors.

If each step is planned properly, entrepreneurs can better grasp what is involved in forming a successful car rental business. Let’s understand these steps in a detailed manner.

Step 1 – Evaluate Your Target Audience and Market

Determining the target audience and market is the first step toward building your car rental business. Uncovering the target audience will enhance your car rental business, and doing this will need so much of –

1. Market research includes selecting primary customer segments, such as business travelers, tourists, families, or residents.

2. Knowing the pain points of your target audience so that you can provide that particular service to them.

3. Also, the competitors’ data is a must. Research your competitors and understand the customer segments they are targeting.

In the past, many startups tried to copy Uber’s business model or other apps but failed miserably. However, to stand out from the market, you must strategize differently to impact your customers significantly.

Step 2 – Business Model of Car Rental Business

After conducting all the market research and identifying your target audience, the next step is to select the type of car rental business. Every business model of a car rental startup has different advantages and disadvantages. So, which one to choose depends on whether a business model offers enough benefits or aligns with your objective.

Looking to earn more profits from your rental cars business? Here is how to choose the right type of rental car business.


A franchise car rental business holds a great value proposition. Using a franchise, you can use the existing brand name, revenue model, and operational support. Some big brands, including Hertz, Dollar Thrifty, Enterprise, and Budget, provide the franchise model to new entrepreneurs.

Choosing a franchise model is a profit-making decision. The franchise owner will support you because you do not have to plan everything from scratch. Franchise businesses have established resources like centralized reservation systems, technology platforms, and bulk purchasing power, which you can leverage.


The dealership business model involves a partnership between a car rental business and a dealership. This partnership is done through different purchase agreements, leasing agreements, or consignment models. The dealer provides storage, maintenance, and repair services for rental vehicles.

The car dealership works on a commission-based structure. The business receives a portion of the rental fees or a percentage of the profits generated by the rental company.

The dealership may receive a fixed fee or a revenue-based royalty for providing access to its vehicle inventory and customer base. The car rental company can share customer data, insights, and analytics with dealers to improve operations.

The collaboration can lead to better-informed decision-making, targeted marketing strategies, and enhanced customer experiences. The dealership business model allows car rental companies to leverage car dealerships’ resources, relationships, and expertise.

Self-Made Small Business

Owning your own business is like being the captain of your ship. The core benefits of this business model include the following

1. You can independently select the model, and size of vehicles in your fleet to meet the specific needs of your target customers.

2. You can set rental rates that align with your financial goals, taking into account aspects like market demand or operating costs.

3. Establish your policies and procedures to handle customer queries, reservations, and any issues that may arise.

Existing Rental Businesses

If you do not wish to establish a business from scratch, but the constraints of a franchise model are unappealing, you may want to consider acquiring an existing car rental business. The advantage of purchasing an existing rental car business is you don’t have to build an entire business from scratch.

One challenge of acquiring an existing business is the extensive research it requires. Determine whether the business’s success is due to its ability to meet a market need or its reliance on the previous owner’s personal relationships.

Understanding the reason behind its success is crucial because it can impact your business as well. If it’s based on the personal network of the owner, you may need to rethink the buying decision.

Read Also for Better Understanding – Lyft Business Model

Step 3 Get Your Finances

When starting a car rental business, you must finalize your finances, including source of funding, and operational budget. The process begins with calculating the cost of vehicle procurement or leasing, location setup, insurance, licenses, permits, staffing, and other operational costs. The next step is to find the source of funding.

The types of funding that you can use for your car rental startups are –

1. Personal Savings: You can use your savings to start a car rental business.

2. Crowdfunding: Crowdfunding is one of the popular aspects of starting funding nowadays. It means you take funds from a more significant number of people.

3. Friends & Family: Funding from friends or family is the most common way to raise business funds. However, be aware when mixing the profession and relationships.

4. Bank Loans: Bank loans are the most common way to raise funds for friends and family. But, it requires a strong business plan to show them.

5. Venture capital investments: Financing is provided by venture capital firms or funds to startups and small businesses with high growth potential.

6. Angel investments: Funds provided by affluent individuals, to startup companies or entrepreneurs, typically in exchange for equity ownership.

Step 4 – Register Your Business

In this step, you have to optimize the business’s structure. This includes sole proprietorship, partnership, corporation, or limited liability company (LLC). After choosing the business structure, the other aspect that should come up is registering your business name. Furthermore, getting Federal and State Tax ID numbers is vital to zoning laws.

Step 5 – License the Car Rental Business

The license part comes into the picture after registering your car rental business. The license you get can help you operate legally within city limits, state, and industry. When applying for a permit, you must ensure that you deal with insurance companies to protect your car, drivers, and customers.

Step 6 – Choose the Right Location for Car Rental Business

Choosing the right location is the most challenging part of any business. So, select the area that is visible to your potential customers. Some factors to consider while choosing your car rental business location include the property size of 3/4 acre, and accessibility within 2.5 miles to major roads, airports, or other crucial landmarks.

For example, if your target customers are corporate employees who don’t have their private vehicles but would rent a car, you can choose a location among office spaces. So if you are operating in New York, Midtown Manhattan is the location to choose.

The benefits of opting for the correct location include –

1. Tapping into a new market

2. Improving employee productivity

3. Creating a competitive advantage

4. Facilitating business expansion

5. Increase visibility

Step 7 – Create a Rental Contract

The rental contract is one of the most vital documents for your business. The contract is between you and the customers renting the car. The agreement will cover all necessary information about –

1. Who is renting the vehicle, and who’s driving that car

2. When and where the rental will take place, and when the vehicle is expected to be returned

3. Specification of who will be the responsible person for any damages during the rental period

4. About the car description, including color, name, model, and mileage at pick-up and drop-off of the rented vehicle

5. Images of the car condition at the document at the start and end of the rental

6. Prohibit any illegal activities or driving under the influence

7. Clearly state the rental rate, including any taxes and fees

The above 7 points state the significant things under the rental contract.

Step 8 – Build Your Operations Team

Managing a car rental business alone is challenging, you should seek professional help. Challenging activities where you may need the help of professionals are,

  • Providing customer service by ensuring timely and efficient delivery of vehicles, handling customer inquiries, and addressing any issues or concerns.
  • Managing the necessary supplies, such as fuel, maintenance materials, and cleaning products.
  • Directing the financial aspects of the business, including tracking expenses, managing budgets, and ensuring that the business is profitable.

The team member who handles the above activities includes –

1. General Manager

2. Fleet Manager

3. Customer Service Manager

4. Marketing Manager

5. Financial Controller

6. Human Resources Manager

7. IT Manager

Step 9 – Create an Online Presence

The most mandatory thing for every business owner is to develop an online presence because an online presence can significantly enhance the company’s visibility, accessibility, and competitiveness in the market. In the car rental business, it is beneficial to launch the business as an online car rental since it allows customers to interact with the services efficiently. Further offering digital platforms for users to avail your services also open new avenues of conversions.

Developing a car rental app requires thorough research on its features, market, needs, and customer preferences. The procedure to launch an app for your business is as follows –

Make a Plan for Your App

The first step in developing your car rental business app is to make a plan that includes the app’s functionality, designs, and features to attract your targeted and potential customers.

Create an Engaging Design

The second step after planning is creating the app’s most attractive and visually appealing UI UX designs. This involves eye-catching mockups, wireframes, and prototypes of the app. Curating the UI UX is essential to developing an app because it catches users’ interest and keeps them on your app for a long time.

Build Your App

Finally, the primary thing is building your car rental business app with programming languages, frameworks, and tools like Java, Swift, and React Native. By doing this, the user efficiently logs in, registers, processes payments, and does other related things.

Conduct Rigorous Testing

In developing a successful car rental business, you must rigorously quality-assure the app. This ensures that the application runs efficiently and has no bugs or errors. The car rental business’s app must be tested on different devices and browsers to ensure compatibility, and the customer journey must be validated to ensure a seamless experience.

Launch Your App

The time is here to launch your application on which you and your company put so much effort to become successful. After all the processes, mockups, and testing, the app is ready to go up front in the market. This particular step involves launching your app on Google Play or the App Store.

Post-Launch Support & Maintenance

The final and most vital step is to monitor your app’s bugs regularly, with frequent updates and maintenance. The final stage ensures the system remains stable and efficient, minimizing downtime and potential losses. This affects customer engagement, retention, increased experience, and competitive advantage.

Top Features To Include in Your Car Rental App

Now that everything is set, after getting every single detail about how to start a car rental business from home to become profitable in this business. Now, consider what type of features you should include in your app. We have curated a list of the most vital features and functionality to help you get an edge over competitors.

Features For Car Owners

features for car owners
Car owners are a necessary part of the car rental business. Hence, you must include all the features required to attract new car owners to your marketplace.

Here is a list of features that will make your business unique.

1. Car Owner Verification: The most compulsory feature is the verification of the car owner, which allows them to update their details, such as name, phone number, email, license number, car photos, insurance number, license expiration date, and other information.

2. User-Friendly Dashboard: You must include a dashboard for the car owners to oversee their listed cars, their transaction history, messages from the renters, etc.

3. Car Listing Option: An unlimited car listing option will help your user list multiple car models to earn more.

4. Car Booking Management: This feature will help owners know the status of their booked vehicles and their details, such as renter, payment figure, and payment status.

5. Availability Management: You must comprise a feature that allows car owners to choose their availability. A leading car rental marketplace, where the app asks owners for options on weekdays, weekends, and daily.

6. Discounted Price: Implement this feature to make your app unique among competitors. Car owners should be able to set a special price offer for renters on special occasions.

7. Booking Cancellation: You should provide a feature that allows owners to cancel their rent requests under the cancellation policies.

Features of the Car Renter App

features of car renter app
You must build a feature-rich app for riders looking to rent a car for weekend trips, run errands, or have business meetings.

Here are some essential features you must include in your app.

1. Easy Signup/ Registration: Riders look for instant rental car options, so you must create a signup form that can be filled out quickly. You can provide signup options through Google, Facebook, and Email.

2. Filters: You don’t know which kind of riders will use your app. Hence, you should provide filters that let renters select their preferred car option. You could include filters such as price, car type, fuel, car company, etc, to choose from their favorite car.

3. Dashboard: A dashboard for car renters helps them monitor and manage their booking, transaction history, messages, activities, profile, and account.

4. Renter Verification: For safety purposes, you should include a detailed form for the car riders, which provides their identity, license information, email, and more.

5. Location-Based Rental: The user must be able to search for a nearby location and hire a car through the app.

6. Booking Options: Users can book their dream car through prior or instant booking options. Remember to integrate an option for per-hour or per-day hiring.

7. Calendar Option: Provide a calendar option through which a car renter can see the dates when the car is available or unavailable.

8. Cancellation: There could be some last-minute plans and changes from the rider’s side. Hence, you should provide a cancel booking option in the app.

Features for Admin Panel

features for admin panel
It would be best if you had your admin panel. You can monitor every operation related to car owners and car renters.

1. Dashboard: The dashboard allows you to control the platform. It helps you see the number of cars, car owners, and renters registered on your platforms. You can also oversee users’ login/Sign-up data, such as Facebook, email login, etc.

2. Revenue Management: Since the admin controls the system, they can manage all revenue-related matters, such as commission decisions and cancellation charges.

3. Manage Users: You will have full control over managing car owners and renters and their activities.

4. Manage Listing: You can do a screening process for every new car owner. Through that, you can allow or disallow the listing according to your guidelines.

5. Booking Management: The admin can manage every booking on the platform. You can accept or decline the booking at your will.

6. Manage Listing Dimensions: The admin can edit and manage all the car models, features, and categories added by the car owner.

7. Rating & Reviews: Your car host and the user will be able to rate and review each other and their experience. You, being an admin, can see and manage these reviews and ratings. If you find that someone has written abusive language and you don’t think it is appropriate on your platform, you can delete such reviews.

8. Manage Dispute: If a passenger experiences adversity during the trip and decides to generate a ticket regarding his issue, you will be notified and will resolve it.

You should include these essential features in your car rental app to stand out from your competitors.

Revenue Model of Car Rental Business

There must be more than insufficient knowledge of how to launch your car rental business or what features to integrate. It would be best to be sensible about earning money from this business. So, here is an answer to your curiosity about the revenue model of the car rental business.

Rental Fees

It is the most fundamental component of the revenue model in car rental startups. Rental fees are the prime source of revenue generation by leasing car to customers for a specific period. Customers pay on a daily, weekly, or monthly basis.

The fees can be affected by factors like the type of car, the time for rent, and the location of the rent. You can also differentiate pricing based on the car rental types, such as self-driven, corporate, intercity/interstate, and local rentals, each with its pricing structure.


Surcharges are the extra money you take from your customers. The charges can be divided into

1. Insurance Surcharges- Insurance surcharges are the extra cost or risk of collision damage waivers (CDW) and liability insurance. These insurance options come with additional fees that are charged as surcharges.

2. Fuel surcharges: The biggest problem is fuel. Sometimes, customers return the rental car with an empty tank of fuel. If the customer does not return the vehicle with a full fuel tank, you can charge a fuel surcharge to cover refueling the car.

3. Child seat surcharges: Those traveling with their children constantly need a child seat in the car, so you can charge for providing the child seats or booster seats for an extra charge.

Late Fees

If a customer cannot return the rented car on time, you can charge them late fees. Charges may vary depending on the delay period and the type of car rented. For example, you can charge a $50 late fee for a compact vehicle returned 1-2 hours late or a $100 late fee for a luxury car returned 1-2 hours late.

The exact charges depend on the rental company, time, and the type of car. Ensure you have a clear return policy for late returns and extra charges so the customer will not argue with you.


You can offer discounts to customers to motivate specific behaviors or to reward loyalty. These discounts can maximize revenue by encouraging early returns, extended rental periods, or repeat business. The types of happiness you can give your customers through discounts are

1. Early return discounts – This encourages customers to return early to get discounts on the car.

2. Extended return discounts – On the contrary, you can offer discounts if the customer extends the rental period by three or more days.

Offering discounts can influence customer behavior, fill cars more expertly, and lead to additional revenue that may have yet to occur at standard rates.

Summing Up

The car rental business can be challenging if you don’t plan it well. Everything needs to be well planned, from the business model you choose to revenue streams and strategic digitization. What features you include and how well you execute the business plan aligning it with your business goals can make all the difference.

But if you want to speed up the process and reduce the time it will take to digitize your car rental business, choosing a clone script can help. It acts as a base to build the custom car rental app, ensuring better conversions and profits for your business. So, if you are looking to get your car rental business up and running quickly, aPurple can help with a ready-to-use script.

Contact us to know how aPurple can help you transform car rental business ideas to come to fruition.

Paresh Sagar
Paresh Sagar, the innovative CEO of aPurple, is renowned for his passion for experimenting with new business models, technological aspects, and software solutions. His knowledge and insights are a must-read for entrepreneurs, tech experts, and avid readers alike, offering valuable perspectives on the ever-evolving landscape of business and technology. With a keen eye for innovation and a dedication to sharing his expertise on business digitalization, Paresh continues to inspire and inform professionals across the globe.

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