How to Build a Successful SaaS MVP: A Step-by-Step Guide

Paresh Sagar
blog updated dateUpdated Date: Mar 13, 2024

build a successful saas mvp

There is one golden rule to having any successful business, and that is to evolve with time. One great example of this is the SaaS industry. Gone are the times when one needed to carry application disks and worry constantly about their safety. Now, applications can be downloaded on PCs and laptops with a single click.

It is time for you to leverage this opportunity & build a SaaS MVP (Minimum Viable Product). In fact, the SaaS industry is expected to rise by $282.2 billion in the year 2024. If you are still trying to figure out where to get started, you have landed on the right page.

saas market overview

What Is An MVP In Business?

Before diving into the building of MVP, it is important for you to understand what it actually is. You have a great idea about a SaaS product, but are skeptical about all its functions or how the market would respond to it; that is when you must consider building an MVP.

An MVP is the most basic version of your SaaS model, with only limited functions. This is an important step as it helps you analyze the market better and even catch bugs and errors. At the same time, once you offer the public this version to use, you will gain valuable insights that can help you work towards your final SaaS product. Therefore, you must consider developing MVP before you move to the final product.

Check out several other on-demand startups to see how well they are using this market to flourish.

What are the Key Advantages of MVPs for SaaS Entrepreneurs?

Here are some of the MVP benefits for SaaS startups-

  • They help in finalizing and validating your final business plan.
  • They help in minimizing the cost requirements in the final model.
  • They help in reducing the scope of errors in the final product.
  • You can easily get feedback from your customers beforehand.

How To Build A Successful SaaS MVP for a Startup?

steps to build successful saas mvp for a startup
MVP development for a startup involves putting in a lot of time and effort to ensure success. Here are the steps that you must follow to build a successful Saas MVP:

Researching the Market

Having an idea for a SaaS product is one thing while implementing it and taking a step in the market with your MVP is another. You must make sure that there are no similar products in the market. This will help you gain a monopoly in the market.

However, in case you come across similar products, you must closely analyze those companies and their products. This will help you understand its working and key features.

Next, you must analyze your product closely. Consider altering or changing a few aspects of your MVP application to bring uniqueness to the product. This can turn out to be your USP in the future.

Analyzing Your Customers

Understanding who your customers are and what they want can completely change the dynamics of your company. Since you are in the initial phase of building MVP, you can easily mold your MVP to meet the needs and demands of your customers.

To analyze your customers, try to assess what your product does and what problems it can solve. Based on this, you can target the type of consumers who would need such a product.

Next, based on your survey and analysis, create a customer persona. This must detail the age, gender, demographics, social behavior, social status, financial status, etc. of your average customer. You can also take up various SaaS MVP examples while creating your customer persona.

Creating an Effective Business Model

There are several different types of business models and plans that you can go for, such as a subscription-based model, a lifetime membership plan, recurring billing systems, a commodity-based plan, or a partnership-based monetization structure.

Selecting an effective business model can contribute to the success of your business on a large scale. You can do this based on the type of product or commodity you have and the financial status of your customer persona. You can also take a deeper look at the pricing structure of your competitors for better understanding. This is because going ahead with the right type of pricing and the pricing system is necessary.

Outline your MVP Product

Outlining your MVP product is one major step that can help you stand out in the market. Here, you need to analyze all the core features. This shall help you get a clear idea on what to include in your MVP.

Once you have listed everything you want, segregate the list based on what your customers will actually need and the features that are simply there to enhance user experience. Focus on the essential features. For the best customer experience, put in as many features as you can while considering your limitations. Keep in mind that certain features might not be as useful and could rather take up a lot of time and money. Consider getting rid of those.

Next, for your MVP version, consider using minimal designs and graphics; rather, focus more on the major elements of your final SaaS product, such as your USP. Your main intention here must be to gather user analysis for your key product.

Ready to Build Your SaaS MVP and Boost Conversions? Let’s Strategize for Success!

Top SaaS MVP Development Mistakes to Avoid

Challenges are not merely hurdles in the way. Rather, they are a way to prove your worth to the market. The challenges during the MVP development of a startup help ensure your success, by preparing your SaaS for the worst possible situation.

Common challenges that MVP developers have to go through are coding and optimizing the flow of the MVP. You can hire on-demand developers who can solve this problem and ensure that your software runs smoothly. Here are some of the challenges in SaaS MVP development-

Bringing uniqueness to the product

Consider this question: How is my product going to solve someone’s problem? If you can answer this, you will be able to identify what makes your product unique. Your USP will help you separate your MVP product from the other similar products in the market, thus helping you attract customers. At the same time, it will help you create a business that has monogamy in the market.

Keeping the data safe and secure

Privacy and safety of the user’s personal data and information are two of the most important factors that must be kept in mind. When you create a SaaS product for the general masses, it is supposed to be easily access to all. This, in turn, poses a threat, as it also becomes easily accessible to those who wish to steal your data.

Integration and collaboration

For the ease of users, most SaaS products collaborate with other third-party applications to make things smoother. This helps in reducing the chances of competition in the market and gaining access to more users. However, one can face several difficulties while integrating the SaaS product with other platforms. The most common difficulty that one faces is data privacy and smooth integration.

You May Also Like: Innovative Tech Startup Ideas For The Future

Top 4 SaaS MVP Examples

While creating an MVP, you must use SaaS MVP development examples that can prove to be a valuable case study for you. For instance, the top four SaaS MVP examples for you are IBM, Google, Microsoft, and Fujitsu. You must make use of their case studies and learn about their mistakes and failures.


IBM stands for the famous International Business Machines Corporation. This company was set up in the 1800s and has been expanding rapidly since then. When the company first began, its main focus was keeping records, tabulating, and computing. Now, they also provide services such as data analytics, AI services, cloud computing, etc.

Oracle Corporation

The Oracle Corporation began as a small software development company. It was launched back in the year 1977. Today, it has flourished to become one of the largest multinational companies in computer technology. Currently, the company is offering several necessary computer-based services such as database software and cloud infrastructure.

Microsoft Corporation

The popular Microsoft Corporation was started in the year 1975. This company started as a company that offered computer software. Today, it provides much more to its users. From servers to software, it has a wide range of services. They also sell their own range of computers and offer business solution applications.


Founded in 1935, Fujitsu has evolved from its origins as a pioneer in manufacturing Japan’s inaugural computers. Over the decades, the company has undergone a transformative journey, now emerging as a global leader in diverse technology services. Presently, Fujitsu offers an extensive array of services, encompassing applications, virtualization services, network management, and state-of-the-art data centers.

How Much Does It Cost to Build an MVP?

Before starting with an MVP, most entrepreneurs often go to investors for financial aid and support. If you are planning to get investors on board, you must consider the valuation of your future company. However, if you are planning to pull in the money yourself, you must know how to evaluate the SaaS MVP cost yourself.

A basic MVP can cost you around $15,000 but can even go up to $1,50,000 depending on the complexity of the software, the design, the framework, etc. It can also vary if you choose to go ahead with a software development company.

Here are some factors that help in determining the cost of developing MVP-
factors impacting mvp development cost

Complexity of the Product

One of the primary factors influencing the cost of an MVP is the complexity of the product. The more intricate the features and functionalities, the higher the development costs. Simple MVPs with basic features will naturally be cheaper compared to the ones that demand intricate coding, advanced algorithms, or integration with cutting-edge technologies. Businesses need to carefully evaluate their product requirements and prioritize features to strike a balance between functionality and budget constraints.

Choice of the Technology Stack

The choice of technology stack is another key determinant of the development cost. Different technologies come with varying development and maintenance costs. Open-source technologies might reduce initial expenses, but businesses should consider long-term maintenance and scalability. Proprietary solutions may offer more robust features but could incur higher licensing fees. Striking the right balance between cost and technology suitability is crucial during the MVP development phase.

Expertise of the Development Team

The expertise of the development team also significantly influences the cost. Hiring skilled professionals with experience in the specific technology stack, industry, and project complexity is vital. While experienced developers may demand higher salaries, their proficiency can expedite the development process, ultimately affecting the overall cost. Investing in a competent team ensures a smoother development journey and can potentially save costs in the long run by preventing errors and delays.

Project Timelines

Project timelines are another factor to consider when estimating the cost of developing an MVP. Rushed timelines often lead to increased expenses due to overtime pay and potential errors that may arise from the pressure to meet tight deadlines. A well-planned development schedule allows for more efficient use of resources, reducing the likelihood of unexpected costs.

Ensuring Regulatory Compliance

External factors, such as regulatory compliance and industry standards, can also impact MVP development costs. Ensuring that the product complies with legal requirements and meets industry standards may involve additional expenses for specialized consultations or compliance-related features. However, overlooking these aspects can result in costly legal issues and reputational damage.

Development Environment and Infrastructure

The development environment and infrastructure contribute to costs. Cloud-based solutions offer scalability and flexibility but may lead to ongoing operational expenses. On the other hand, on-premises solutions might require a higher initial investment in hardware and infrastructure but may prove cost-effective in the long term. Businesses should carefully evaluate the pros and cons of each option based on their specific needs and future growth projections.


SaaS MVP development can be a turning point for your business and future SaaS products. This small step can help you better analyze your customers and their needs and desires, evaluate the market, understand your tools and pricing, and identify bugs, too.

An MVP can help you save a lot of money that might have gone towards the final product by creating a prototype. If you are very good, you can also earn great by building MVP for startups.

Make sure that you don’t miss this, and use the tips discussed in the article wisely. Check out the aPurple, the perfect place to start your own app.

Paresh Sagar
Paresh Sagar, the innovative CEO of aPurple, is renowned for his passion for experimenting with new business models, technological aspects, and software solutions. His knowledge and insights are a must-read for entrepreneurs, tech experts, and avid readers alike, offering valuable perspectives on the ever-evolving landscape of business and technology. With a keen eye for innovation and a dedication to sharing his expertise on business digitalization, Paresh continues to inspire and inform professionals across the globe.

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