RAD
A Startup-Focused Food Delivery Platform
TEAM
2 Backend developers, 1 Android & iOS developer, 1 Flutter, 1 Project Manager
CLIENT’S LOCATION
Prince Edward Country, Ontario, Canada
SERVICES
UI/UX, Startup MVP Development, Cross-Platform App & Website Development
INDUSTRY
On-demand Food Delivery
DEVELOPMENT TIME
3 months, website - 2 months
TARGET USERS
18+ for Alcohol Products, Kids
What Sets RAD Apart? RAD (Rural Area Delivery) is a food delivery startup targeting underserved Canadian regions, using a hyperlocal delivery model and scalable MVP tech infrastructure. Explore how aPurple, a trusted app development company for startups, delivered this innovative solution with a proven client portfolio.
How Did the Client Approach Us?
What is the Platform All About?
Launching a food delivery startup in Canada presented significant opportunities, but achieving market penetration against established competitors required strategic differentiation. Our startup market research revealed that rural area food delivery represented a blue ocean opportunity - an underserved market segment with high demand but limited supply.
This market validation became the startup's core value proposition. By targeting remote locations that existing delivery platforms couldn't efficiently serve, RAD positioned itself as the pioneer in rural delivery services, following a direct-to-consumer startup model that prioritized accessibility and market expansion.
For startup revenue optimization, we implemented a distance-based pricing strategy with delivery fees calculated per 3-kilometer radius - ensuring sustainable unit economics from day one.
The startup also required an automated backend system for featuring bestselling items, enabling restaurant partners to optimize their product displays. This led to our multi-stakeholder platform architecture decision.
Outcomes of Our Multi-Party Platform Approach with Features
Our startup development approach utilized a comprehensive multi-platform strategy. After extensive startup brainstorming sessions and user journey mapping, we designed a scalable ecosystem including: Admin web dashboard, Vendor management portal, Delivery partner mobile app, and consumer-facing website and mobile applications.
Here are the food delivery app features of all the RAD user platforms
Panel 1 - Admin Panel (Web)
Panel 2 - Consumer/End user (Website/Application Android + iOS)
Panel 3 - Restaurant Owner or Vendor App (Web + Tablet)
Panel 4 - Delivery Partner (app)
Process of Meal Order App Designing & Development
The style and consistency of our project are the results of an intricate process we follow. Each step stimulates and lays the foundation for the next stage.
Brainstorming
Designing
Development
Testing & Deployment
Extra Chunk of Efforts in Developing App for Food Delivery to Rural Areas
Besides delivering what is mentioned in the project's scope, our mobile app development services involve a holistic approach. Our team ensured to provide the client with everything that made this meal delivery app as perfect as it can be!
Delivery Module - On placing the order, the algorithm should automatically send notifications to nearby drivers one by one to schedule the pickup of the food parcel and deliver it to the customer.
Tips Management - The usual tipping to delivery personnel has a new addition. Users using the RAD food delivery app can also give tips to store vendors. This can be a fixed amount or even a percentage of the total order amount.
Payout - We automated the weekly payout system rather than keeping it manual.
Availability Status - Not only the delivery personnel but also store vendors can set their status to either 24 hour open or full-day closed. They may also customize a time slot that can reflect immediately.
Navigation - Our developers used the Socket IO to integrate live tracking of delivery persons & chat between customers & assigned delivery persons.
Support - We simplified the complaint submission process as it is vital for users to communicate their grievances and problems to the restaurants. Both vendors and admin can see this feedback from consumers.
Technology Stack
Colors & Typography - Food Ordering App UI Design
Ensuring the best User Interface and Experience is our duty. To get the food ordering app UI design right, the skilled designers on board worked on a beautiful color theory for this food delivery application.
Explore the Smooth App Experience Via These Screenshots
These snippets are just an example of how well-structured and user-oriented all the panels are. Take a thorough look!
Challenges & Solutions
01 The startup founder initially preferred manual payout processes, which would have created operational inefficiencies and scaling limitations.
Solution - We presented two automated payout solutions with detailed workflow documentation. The founder selected our recommended automated weekly payout system, ensuring operational scalability as the startup grows.
02 Mid-development request for restaurant tablet application with tight startup launch deadlines.
Solution - We created a cross-platform Flutter application (instead of native apps) to save time & deliver the final product on time.
Testimonial - Client Delight
“Transforming my startup vision into reality would have been impossible without the exceptional development team at aPurple. Beyond technical development, they provided invaluable startup consulting and helped brainstorm unique market differentiators. I'm excited to collaborate on version 2.0 of our platform.”
-Michelle Holmes
Founder of RAD
Partner with Startup Development Experts
Ready to transform your startup idea into a market-ready platform? Connect with our startup development specialists for building scalable food delivery solutions.
