The emergence of Smartphones and mobile app development solutions has shown a hope for this industry to collaborate with the technology world. Consequently, more and more fashion brands have started introducing their personalized apps with a specific intent of brand awareness and marketing. The noteworthy fact is, there has been a positive and successful impact of such fashion apps on users and market as well.
According to Luxury Institutes’ news, 93% of consumers who have downloaded the fashion apps state that they had a good experience and 71% of them believe to be better connected to the luxury brands.
At present, top brands and designers are choosing to build their own customized fashion app in order to maintain their brand, rather than subscribing to the apps like Amazon and eBay.
Now you must be curious to know why fashion mobile apps are acquiring this much admiration and demand across the world. This blog will help you to lessen your curiosity.
Know how,
The Importance of Mobile App for a Fashion Brand
Less Competition & Distraction:
On multivendor platforms your customers will have a lot of distraction from your competitors; they can check the products from other brands which is unhealthy for your business. When your customers are shopping from your own personalized app they won’t be checking similar items available from your competitors.
Data Analytics For Better Results:
On a mobile app; customers and shoppers register with their detailed profiles and proceed for shopping. This helps retailers to better know customers and their preferences. According to customers’ demands and preferences, retailers or brands can store the products and thereby maintain lower inventory. Overall, the mobile app acts the best tool to get complex big data analytics that can aid in cost optimization, inventory management and make informed decisions for the business.
24/7 Contact With Audience:
An app allows business owners and retailers to consistently keep in touch with the millions of unique visitors, customers, and fashion conscious users who tend to try their products and provide feedback on regular basis. Based on these feedbacks, retailers can rapidly and cost- efficiently deliver products to the market that consumers really want. A fashion app provides users with 24/7 access to the wide collection and latest happenings of their beloved brands.
Boost Your Revenue:
A personal shopping or fashion brand app can establish a level of trust and reliable connection with consumers which can eventually result in better repeat sales. The retail Big Data from fashion apps helps fashion brands to propose associated items via in-app purchases leading to more opportunities for increasing the revenue. Instead of paying a part of your profit to a third party platform or website, invest one time in your app and keep the profit to yourself.
Better Marketing:
On a personal shopping app, users can make a complete ‘wish list’ which informs them whenever a product goes on sale or is available in stock. These lists produce thousands of data points on a customer’s tastes, style, and preferences that are useful for brands to perform tailored, precise marketing and provide exclusive offers and reward points to the customers. An app is the best marketing tool for fashion brands, designers, and retailers to promote their brand and products.
Top Fashion Brands Having Their Own App
An Opportunity for Small Designers and Retail Business Owners
Another way to win the retail market is to compete with Amazon; you can launch your own online store like Amazon or eBay. We serve Multi-Vendor E-commerce solutions in just 48 hours; get in touch with our experts and get started today.
