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Why The Leading Fashion Brands Prefer To Build Their Own Mobile App?

By Mahil Jasani | eCommerce, Mobile Apps | Comments are Closed | 20 February, 2019 | 0

Over the past few years, while almost every industry was embracing various technology solutions, the luxury fashion brands might have appeared tentative to accept and integrate new technologies. However, with the continuous technology advancement, most of the luxury fashion brand has recognized the necessity of connecting with potential customers with new approaches.

The emergence of Smartphones and mobile app development solutions has shown a hope for this industry to collaborate with the technology world. Consequently, more and more fashion brands have started introducing their personalized apps with a specific intent of brand awareness and marketing. The noteworthy fact is, there has been a positive and successful impact of such fashion apps on users and market as well.

According to Luxury Institutes’ news, 93% of consumers who have downloaded the fashion apps state that they had a good experience and 71% of them believe to be better connected to the luxury brands.

At present, top brands and designers are choosing to build their own customized fashion app in order to maintain their brand, rather than subscribing to the apps like Amazon and eBay.

Now you must be curious to know why fashion mobile apps are acquiring this much admiration and demand across the world. This blog will help you to lessen your curiosity.

Know how,

The Importance of Mobile App for a Fashion Brand

Having a mobile app for a fashion brand, or retail store is quite essential, as it serves you excellent business benefits like:

Less Competition & Distraction:

On multivendor platforms your customers will have a lot of distraction from your competitors; they can check the products from other brands which is unhealthy for your business. When your customers are shopping from your own personalized app they won’t be checking similar items available from your competitors.

Data Analytics For Better Results:

On a mobile app; customers and shoppers register with their detailed profiles and proceed for shopping. This helps retailers to better know customers and their preferences. According to customers’ demands and preferences, retailers or brands can store the products and thereby maintain lower inventory. Overall, the mobile app acts the best tool to get complex big data analytics that can aid in cost optimization, inventory management and make informed decisions for the business.

24/7 Contact With Audience:

An app allows business owners and retailers to consistently keep in touch with the millions of unique visitors, customers, and fashion conscious users who tend to try their products and provide feedback on regular basis. Based on these feedbacks, retailers can rapidly and cost- efficiently deliver products to the market that consumers really want. A fashion app provides users with 24/7 access to the wide collection and latest happenings of their beloved brands.

Boost Your Revenue:

A personal shopping or fashion brand app can establish a level of trust and reliable connection with consumers which can eventually result in better repeat sales. The retail Big Data from fashion apps helps fashion brands to propose associated items via in-app purchases leading to more opportunities for increasing the revenue. Instead of paying a part of your profit to a third party platform or website, invest one time in your app and keep the profit to yourself.

Better Marketing:

On a personal shopping app, users can make a complete ‘wish list’ which informs them whenever a product goes on sale or is available in stock. These lists produce thousands of data points on a customer’s tastes, style, and preferences that are useful for brands to perform tailored, precise marketing and provide exclusive offers and reward points to the customers. An app is the best marketing tool for fashion brands, designers, and retailers to promote their brand and products.

Top Fashion Brands Having Their Own App

Charles and Keith

Charles and Keith a Singaporean fast-fashion footwear and accessories brand has introduced its own all-inclusive shopping application for iOS and Android, providing a convenient shopping experience to the customers. The app allows customers to easily browse all the accessories and footwear and new arrivals. Further, the users can also search for items according to the category and apply filters by size, color, and price.

The Best Feature Of The App Is: If anyone needs to visit the nearest CHARLES & KEITH store, the app will guide them with proper directions. Users can also enjoy the rewards and good deals on shopping.

Gucci

An Italian luxury brand of leather goods and fashion launched its own app for both Android and iOS users, that represents all the ideas and information about the collection of creative director Alessandro Michele. The app user can explore latest accessories and ready-mades through the attractive images, engaging videos, and interesting story.

The Gucci app includes amazing features like Photo Booth having Wallpapers for home screens and smartphones, special filters for users’ pictures, and the GucciArtWal that allows users to scan any artwork and disclose exclusive animations.

Mulberry

Mulberry is a UK based luxury fashion brand especially known for its leather wares. The renowned fashion brand has deployed an app for facilitating people to explore and shop a range of Mulberry products. The impressive and interactive UI of Mulberry app effectively draws user attention. Both iPhone and iPad users are able to exploit the app. Users can easily browse through the extensive and beautiful Mulberry collection and apply filters to get the exact search result as they want. Mulberry has made it convenient for its followers and customers to shop and get updates for the latest arrivals right from the app.

Chanel

Chanel S.A. is a French-based high fashion house well-known for its ready-to-wear and haute couture clothes, fashion accessories and luxury goods. The company has launched its own M-commerce Mobile App called Chanel fashion that enables users to find out the newest shows and collections in the boutiques, share their favorite items with friends on social media. The Chanel Fashion also helps users to search the nearest boutique and get directions for the same.

The unique feature of Chanel app is:

Users of Chanel Fashion app are updated about the latest arrivals and events at Chanel right on their phone.

Tommy Hilfiger

Tommy Hilfiger Corporation is an American multinational fashion company who designs and manufactures a broad range of licensed products including apparel, accessories, footwear, home furnishings, and fragrances. The fashion brand has introduced its official app that helps people to discover a wide range of Tommy Hilfiger collections and shop for their favorite one. Through this app, Tommy Hilfiger has got better connected with the people.

The best part of the app is:

The app also helps users to find out their nearby Tommy Hilfiger store with the appropriate directions on the map.

An Opportunity for Small Designers and Retail Business Owners

Though we have mentioned the list of popular fashion brands having mobile apps, this doesn’t mean, small businesses, and designers won’t have a scope to adopt mobile app development solution. In fact, the small stores, designers, and retail businesses have vast opportunity to step into the app market and take their business to the next level of success.

Another way to win the retail market is to compete with Amazon; you can launch your own online store like Amazon or eBay. We serve Multi-Vendor E-commerce solutions in just 48 hours; get in touch with our experts and get started today.

Conclusion

The enormous benefits and potential of a mobile app make it a foremost preference for the entire fashion industry. Since people are increasingly abandoning their conventional ways of shopping and exploring, the trend of shopping and fashion app development is not going away any time soon. Do you believe the same? Then, why haven’t you yet acquired a mobile app solution for your business? Choose to build an imposing and robust fashion app for your brand to stay ahead in the increasing competition.

Why don’t you build an app for your fashion brand? Still having second thoughts?

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Why The Leading Fashion Brands Prefer To Build Their Own Mobile App?