Building a Smarter Fashion Application with AI-Powered Personalization
We developed an eCommerce mobile app, transforming their traditional offline store into a smarter, mobile-first shopping experience for their customers. This mobile app was developed with AI-enabled dynamic pricing, personalized product suggestions, and voice-activated navigation, which makes it very easy for customers to discover the products at their fingertips with easier shopping. By integrating these features, we helped the client to modernize their digital storefront, making a stronger presence in the competitive market of clothing & footwear.
- Personalized Shopping Experience
- Voice-First Navigation & Search
- Smart Dynamic Pricing & Payment
- Digital Styling Assistant
Client Introduction
Our client is a Canada-based fashion startup company that deals with clothing, footwear, and accessories. They always wanted to stay ahead of others in the crowded and competitive eCommerce marketplace by providing something faster and a smarter way to shop online. The actual goal of our client is to make a new digital shopping experience that will be more intuitive, immersive, and accessible to their valued customers, introducing online shopping.
The Challenges that the Client Faced
Our client earlier faced various difficulties as they lacked a smarter online mobile app for meeting the customer’s expectations.
Outdated Shopping Experience
Our client had no such digital experience due to a lack of a mobile app. With this limited accessibility and the problem of convenience, they are disconnected from their customers. There was no way to engage with the customers online and provide an immersive experience.
Difficulty in Standing Out in the Marketplace
Without an existing digital platform or app, the client has no such differentiating factor to stand out from their competitors and attract new customers. And this made them very challenging to compete with other existing eCommerce players in the marketplace.
Lack of Recommendations
In the physical stores, staff often give advice on the outfits. While there was no mobile app, the customers often faced difficulty in guidance in an online mode, which includes personalized recommendations and styling features that can boost engagement.
Time Consuming & Product Discovery
Without a smarter mobile app, our client faced difficulty in exploring products, filtering categories, or finding any specific items. The product discoveries were quite slow, limiting customer engagement and minimizing purchasing behavior.
Goals & Objectives
The client approached us with a clear focus on building a mobile shopping experience that can provide them with a smarter and more engaging experience for the customers.
Seamless & Personalized Product Suggestions
While building the e-commerce app for our client, we enabled a brand-new AI recommendation feature that is mainly designed to learn from the user behavior from the first day. Each customer can receive personalized suggestions for their product as per their style, creating a more engaging experience. This makes shopping more intuitive and keeps customers coming back for more.
Real-Time Dynamic Pricing
We equipped the app so that our client could compete in a crowded marketplace by enabling AI-driven dynamic pricing while building the mobile app. With this feature in a newly built mobile application, prices can be adjusted automatically as per trends and demands.
AI-Enabled Outfit Styling
One of the exciting features that we built while developing this app is the AI styling assistant. Just like an in-store sales associate, with the app, there is a great suggestion for complete looks pairing clothes and footwear that helps the customers to make a confident purchase. Also, added the virtual try-on feature that helps in exploring outfits before customers buy.
Simplified Checkouts & Payments
We built the mobile with a first smooth checkout process with simple payment modes and voice-assisted confirmations. Making the customer purchasing journey smooth through mobile app development, there is a seamless experience.
Enhances Conversion Rate
We focused a lot on keeping the customers engaged and boosting the conversion rate with the launch of the mobile app. Along with that, there are smarter notifications in such apps, like price drop alerts and personalized offers. This helps to keep the increased repeat customer rate and establish brand loyalty.
Voice-Driven Product Discovery
We make an app for the client, enabled with voice technology integration, making the product exploration much easier. Instead of tapping into the filters, customers can simply say, “show me black clothes” or “find me a sweatshirt,” and the app instantly brings the results.
Our Approach & Solution
We have developed an e-commerce mobile app that seamlessly integrates AI & Voice technologies to create a smart and intelligent shopping platform.
Solution Given by Our Team
- Personalized Recommendations
- Streamlined Checkout & Payments
- Smart Styling Assistant
- AI-Powered Dynamic Pricing (for clothes & footwear styling for the users)
- Real-Time Search Filters (for sorting products)
- Voice-Activated Product Discovery
- Automated Alerts in Pricing & Promotions
- Tailored Notifications & Offers for Users
- AI Virtual Try On feature
From AI-powered styling to seamless user journeys, we design and build smart fashion apps end-to-end.
Implementation Details
A well-structured strategic roadmap that blends with AI and voice technology delivers a great mobile user experience. The development process was executed in weekly milestones (like W1, W2, W3…) that ensured great transparency to our client & a structured view.
Technology Stack Used for Smarter Fashion Mobile App
At aPurple, we picked a great modern mix of frameworks & AI-driven tools to develop a fashion app that is quite fast, scalable, and also intelligent, providing a smoother shopping experience, adapting to future trends.
Flutter (cross-platform)
React Native
Kotlin
Swift
Node.js
Python
Express.js
GraphQL
PostgreSQL
MongoDB
Redis
Firebase Firestore
Google Dialogflow
SiriKit
Amazon Alexa Skills Kit
Wit.ai
TensorFlow
Scikit-learn
PyTorch
OpenAI APIs
AWS
Kubernetes
Docker
Google Cloud Platform
Shopify API
Stripe
PayPal SDK
Apple Pay
Team Structure
Our strategic team is focused on building a seamless, AI-powered fashion app that combines scalability, intelligent features, and an engaging user experience.
Key Milestones
- Built a smart fashion app from scratch with AI-powered modern shopping features
- Deployed personalized recommendations & AI styling assistant for clothing and accessories
- Established a scalable cloud infrastructure for a seamless mobile experience
- Integrated AI-enabled dynamic pricing for maximizing profitability
Impactful Solutions
- Developed a mobile app to deliver a smooth and engaging digital shopping experience.
- Built a feature-rich fashion app with dynamic pricing and voice navigation to stand out.
- Integrated AI-driven styling and personalized product suggestions for better engagement.
- Enabled advanced filters and smart search to simplify product discovery and boost conversions.
Client Testimonial
Our new mobile app has completely transformed how our potential customers shop. Voice search makes browsing effortless, dynamic pricing keeps us more competitive, and personalized suggestions come with an AI styling guide. This makes our shopping process much more enjoyable and engaging. It’s a total game-changer for our business.
Sarah Mitchell
CEO
Our Key Strategies That Drove Results
We collaborated with our client to design a smarter fashion app that focuses on combining AI, voice integration, and personalization to drive customer engagement and business growth.
- Designed a mobile-first UX app centered on intuitive browsing and voice assistance support.
- Incorporated AI-enabled dynamic pricing for maximizing revenue and offers.
- Developed an AI styling assistant in an app for complete outfits and accessories.
- Delivered personalized product recommendations based on user behavior and preferences.
- Adopted agile development to prioritize high-impact features and accelerate the delivery process.
- Optimized backend systems for real-time responsiveness and smooth handling of large numbers of users.
Want to Build a Smarter Fashion App?
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Our Recent Projects
We mainly focus on delivering innovative solutions that help our potential clients enhance engagement, streamline the shopping process, and also drive measurable growth. Our projects showcase smarter and more intelligent systems that utilize AI for impactful results.
MVP Fashion E-Commerce App
Built an MVP (Minimum Viable Product) for a fashion retailer in Germany, integrating AI features for real-time product search filters and automated pricing alerts, and also streamlined the checkout process that enables clients to validate the concept of shopping and refine features before proceeding to a full-scale launch.
Beauty App Development
Developed a full-stack beauty and skincare shopping app for one of our clients in Australia, enabling users to browse curated product collections, explore personalized skincare recommendations, and enjoy a hassle-free checkout flow process. The app makes product discovery easier, boosts customer engagement, and creates a seamless shopping experience across all beauty categories.
Sustainable Fashion Platform
Implemented a sustainable solution for a client in the US, which leverages AI to recommend eco-friendly applications in clothing and footwear, analyzes sustainable materials, and provides customers with environmentally friendly products, promoting greener shopping habits for the customers for a better future.