Netflix Revenue, Usage Statistics & Its Growth Forecast For 2023–25

Paresh Sagar
blog updated dateUpdated Date: May 21, 2024


Netflix Statistics & Chill – Tudum-

A core that every Netflix lover has while binge-watching their favorite show or a movie on the platform. Mainly, that is the reason for the consistent roaring success of Netflix in the last decade. In the year 2017, Netflix hit a benchmark of 100 million subscriber base. This news spread in no time.

Moreover, in 2021, the subscription count leaps another sky with the help of Squid Game. But then it all screech-halts with a disheartening datum – Netflix loses 200,000 subscribers in the first quarter for the first time in the past decade.

Since its inception in 1997 to till date, Netflix has gone through lots of turns. But where is this technological entertainment giant going? Netflix statistics reveal a big story about this technological trend.

If we see OTT platforms today, the players tend to have neck-to-neck competition. Amidst all this competition, Netflix tends to stand tall!

Though, today’s Netflix user count might amaze you. This blog article gives you a brief overview of the recent market, growth and revenue statistics of this OTT Giant.

Netflix: An Overview On Inception of This OTT Giant

Netflix statistics

Founded By Reed Hastings, Marc Randolph
Head Quarters Los Gatos, California, USA
Core Team Greg Peters, Ted Sarandos
Business Type Public(NASDAQ, NFLX)
Industry Video Streaming

Netflix was not what it is today in its infancy. In 1997, Reed Hastings and Marc Randolf, two software engineers, founded Netflix as a DVD rental platform. During that time, video rental stores were the norm. People still used to watch movies using DVDs. Netflix was a startup to ease this DVD rental by using post or mail to its subscribers the DVDs asked.

Its initial business model was this – subscribe for DVD rentals. With a 7-day rental policy, it had a library of 3,100 titles by early 1999. The idea was a hit for the millennial base. Within one more year, it reached the 5,200 mark. Netflix’s statistics around its initial years speak about any startup’s dreary state. It was getting revenue but no profits due to higher operating costs.

A Quick Look – Netflix Statistics

  • As per the recent Q1 2023 Statista reports, there are 232.5 million subscribers worldwide. It has considerably risen since 2022 when this OTT giant had 220 million subscribers in its kitty.
  • In the First Quarter of 2023, as per the reports, Netflix generated $8162 million in revenue. Besides, the revenue range will be increased by the end of this year compared to its previous year, 2022, which was around $31.61 billion.
  • Netflix currently has a vast market spread in 189 countries worldwide.
  • Nearly $14 Billion revenue was generated by North America, its largest Netflix market.
  • Netflix is preferred by 47% of Americans over the other streaming platforms.
  • If we see Netflix users bifurcation gender wise than 49% male users, and 51% make up female users.
  • Overall 65% of users are from outside the USA & Canada.
  • These OTT giant customers spend around 3.2 hours each day on average consuming the Netflix content.
  • Netflix has captured the Giant market in Europe, Middle East & Africa.
  • Netflix is currently used by around 44% of streaming service customers on a whole.

Comprehensive Understanding of Netflix Statistics Through Multiple Parameters

These parameters about Netflix will help in understanding its functions, where its position as per the current OTT market, its revenue, demographics etc., of this entertainment giant that is leaping ahead of its competitors:

Analysis of the Netflix Subscriber Growth

Over the years, the number of Netflix subscribers has increased. If we take on the last decade, then we can conclude that Netflix is preference of customers over any other OTT platform:

Netflix’s Subscriber’s Count Over The Last Decade

Though Netflix subscribers took a hit back at the start of 2022, as per the prediction of getting more than 2.5 million subscribers in Q1 of 2022, it lost its 1170 million subscribers in the first two Quarters of 2022. But, in Q1 of 2023, it is recovering from its losses as the count is 232.5 million, and the increase is above 1.75 million subscribers than the previous year.

In this table, you can find the Netflix subscribers count of the decade:

Year Netflix Subscribers Count
2013 35.6 million
2014 47.9 million
2015 62.7 million
2016 79.9 million
2017 99 million
2018 124.3 million
2019 151.5 million
2020 192.9 million
2021 219.7 million
2022 230.7 million
2023(Q1) 232.5 million

Netflix Subscribers by Region

If we see the subscribers count of Netflix per region, then as per the last quarter of 2022, Europe, Middle East & Africa has the highest number of paying subscribers, 76.7 million.This table describes the exact counts of the top countries with highest Netflix subscribers:

Region Netflix Subscribers Count
Europe, Middle East & Africa 77.37 Million
USA & Canada 74.4 Million
Latin America 41.25 Million
Asia Pacific 39.48 Million

Here, the number reveals that Netflix earns hugely from Europe, the Middle East & Africa. But, do you know that Netflix is pushing towards creating region-based content. It has already started to fund local creators to produce regional movies and web series, which will positively impact Netflix’s earnings.

Netflix Revenue of The Last Decade From 2013 to Q1 of 2023

Though, one thing to note is Netflix gets consumed largely through the app (mobile and smart TV). It reported 106 million MOU in Jan 2022. For this very reason, many SVOD startups are looking for Netflix clone.  And it helps in budgeting without compromising on quality.

But how much does Netflix make a year? Here is how much Netflix has earned in the past decade, from 2013 to 2023(Q1):

Year Netflix Revenue Earnings(In Billion)
2013 $4.37 B
2014 $5.5 B
2015 $6.78 B
2016 $8.83 B
2017 $11.69 B
2018 $15.79 B
2019 $20.15 B
2020 $24.99 B
2021 $29.70 B
2022 $31.61 B
2023 $8162 Million

It can be seen that Netflix’s Revenue Growth has increased by 26.13% since 2016, and it is gradually on the path of upscale on a yearly basis.

Netflix Revenue Statistics Based On Age And Gender

Mainly, age is a significant factor when it comes to media streaming websites. You will rarely see content for children on these subscription-based streaming websites. The reason is that the teenage group, although it consumes content hugely, doesn’t earn and cannot afford the subscription. Some parents subscribe to services for their children, but the number is low. Here is how its subscribers are divided based on age factor.

Based on the US subscriber base, the 18-34 age group is the biggest consumer of Netflix, whereas the 65+ age group is the smallest.

When it comes to gender, the ratio is neck-to-neck. 49% of its subscribers are male, while 51% are female.

The average Netflix subscriber is a millennial with a yearly income of less than $50,000. Besides, around 68% of Netflix members have some or more college education, and roughly around 33% or more have a bachelor’s degree.

Netflix Revenue Prediction for Q2 2023

  • Netflix has a prediction that its revenue might rise by 3.4% in comparison to its first quarter.
  • Moreover, Netflix has introduced paid sharing in almost four countries and has gained good results. Hence, they intend to start the paid sharing in all countries by the second quarter of 2023.
  • Netflix has forecast that its operating income will be $1.6B, and the operating margin will rise around 20% in Q2 2023.
Looking Through Netflix statistics, Are you also willing to make a Netflix-like app?

Netflix Business Model – How it Earns Revenue and Spends it


Netflix is currently the top SVOD (Subscription-based Video on Demand) platform. YouTube has recently started to come up with YouTube Red. However, it is rarely known among the people who currently have the chant of ‘Netflix and chill.’ When Netflix was founded in 1997, it aimed at providing DVDs through the mail. The business idea was to provide subscription-based DVD rentals. And it worked. People loved the idea and started renting at 50 cents each. Later the subscription model was changed in 1999. The company offered a monthly subscription of $15.95 for 4 monthly movies with no return date. Netflix statistics from this time revealed that the company had managed to list 5,200 titles in its catalog by 2000.

Here, the company earns in three ways:

  • Domestic streaming
  • International streaming
  • DVD rentals

The subscription rates are divided into three tiers: Basic, Standard, and Premium. The DVD rental segment was its initial one when it was founded in 1997. But in 2007, considering the world’s lean towards the internet and its potential, it steered itself toward OTT. Interestingly, even as of 2019, Netflix had a DVD rental subscriber base of 2.15 million. So, when it comes to Netflix’s revenue and how it does make money, it is completely from subscriptions.

In 2019, when Covid proved fatal for the world, it brought a boon for Netflix. Its revenue suddenly grew from $1.86 billion in 2019 to $2.76 billion in 2020. The number further exploded to $5.1 billion in 2021. The company is projected to grow further even after facing a 200,000 decline in subscribers for the first time in a decade. It is producing Netflix Originals titles in huge numbers. Currently, Netflix statistics about listed titles reveal that it has over 3,600 movies and 1,800 web series listed on its website. But when it comes to the global count, the number leaps over 17,000.

Where Is Netflix Going From 2023 To 2025?


Recently, Netflix is seeing huge competition from other Video Streaming Apps like Amazon, Hulu, HBO, Disney, Hotstar, Warner Bros, etc. Especially when large players like Disney, Warner Bros, etc. pull out, it leaves a giant gorge on the quality of content. People love seeing Disney movies. Consequently, this pulls away a chunk of subscribers too. However, Netflix is trying to release many original titles to fill the space, and the statistics confirm it. But then Amazon is giving it a brutal competition. In 2021, Amazon reportedly crossed the 200 million subscribers mark (globally).

Moreover, with the advent of new VR, AR & AI technologies, the entertainment industry looks at huge potential. Statistics reveal that companies are investing billions in creating an immersive experience for viewers. This is being considered the future of entertainment. However, Reed Hastings believes that VR could be unsustainable for television because of the sensations it creates. The OTT platforms will rule the future of the tech-entertainment industry. aPurple has been excellent in helping tech companies get OTT apps cloned using its cutting-edge technology. Mainly, it results in smooth and excellent with a proven rise in revenue.
Hence, contact us now to discuss your project.

Looking to build Netflix-like App?


1. How can you see your Netflix statistics?

Mainly, using the Netflix Viewing Stats Chrome extension, you can get an overview of your total viewing time, titles, etc. Meanwhile, you can also view the titles you’ve watched in Netflix Viewing Activity.

2. How much is Netflix worth?

The current Netflix statistics about market capitalization (or net worth) reveal that it stood at $102.28 billion on 17th October 2022. Moreover, Netflix stands 103rd among the most vital companies.

3. Is Netflix a profitable company?

Since it was founded, Netflix became profitable for the first time in 2003 and clocked a profit of $6.5 million on revenue of $272 million. Besides, it earned $1.4 billion in the 3rd 2022 quarter.

4. How do I develop a perfect streaming app like Netflix?

Mainly, the best way to get an excellent media streaming app like Netflix is to get a Netflix App Clone Development from aPurple. Moreover, Netflix statistics reveal a big growth in the tech entertainment industry.

5. What are the biggest risks to Netflix’s business model?

Netflix is facing spine-chilling competition from other streaming apps like Amazon, HBO, Hulu, etc. Furthermore, big producing companies like Disney, Warner Bros, etc., are pulling out and setting up their platform.

Paresh Sagar
Paresh Sagar, the innovative CEO of aPurple, is renowned for his passion for experimenting with new business models, technological aspects, and software solutions. His knowledge and insights are a must-read for entrepreneurs, tech experts, and avid readers alike, offering valuable perspectives on the ever-evolving landscape of business and technology. With a keen eye for innovation and a dedication to sharing his expertise on business digitalization, Paresh continues to inspire and inform professionals across the globe.

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