Netflix Revenue, Usage Statistics & Its Growth Forecast For 2023–25

In the year 2017, Netflix hits a herculean 100 million subscriber base. It becomes news in no time. And then, in 2021, the subscription count leaps another sky with the help of Squid Game. But then it all screech-halts with a disheartening datum – Netflix loses 200,000 subscribers in the first quarter for the first time in the past decade. Since its inception in 1997 to till date, Netflix has gone through lots of turns. But where is this technological entertainment giant going? Netflix statistics reveal a big story about a technological trend unfolding.

Regarding OTT platforms, today, the players have a neck-to-neck competition. The numbers will amaze you if you just look at how many subscribers Netflix has. It is not only seated at the crest but also has plans to change the future of entertainment technology.

Netflix: An Overview From 1997 To 2022

Netflix was not what it is today in its infancy. In 1997, Reed Hastings and Marc Randolf, two software engineers, founded Netflix as a DVD rental platform. At that time, video rental stores were the norm. People still used to watch movies using DVDs. Netflix was a startup to ease this DVD rental by using post or mail to its subscribers the DVDs asked.

Netflix was not a media streaming and subscription service when it was founded.

Its initial business model was this – subscribe for DVD rentals. With a 7-day rental policy, it had a library of 3,100 titles by early 1999. The idea was a hit for the millennial base. Within one more year, it reached the 5,200 mark. Netflix’s statistics around its initial years speak about any startup’s dreary state. It was getting revenue but no profits due to higher operating costs.

However, DVD rental was never the end aim for Netflix. Its founders could see the potential in the internet and thus tried making it a subscription-based media streaming platform. It released its first IPO in May 2022 with shares valued at $15 each. At present, in 2022, Netflix’s net worth stands at $102.28 billion, and its share stands at $272.

Netflix’s Usage Stats Based on Demography

Netflix statistics reveal a big story about how this technological giant came from nowhere and landed everywhere. The stats also tell us about how technology has changed how we consume entertainment and information. The good thing about data is that, if turned into meaningful data, it can reveal to us the hidden workings of humankind. Furthermore, meaningful stats can also anticipate the future arch. This comes to be helpful for several reasons.

These stats will not only reveal how many subscribers Netflix has, how it functions, where it is going, or how it makes money but will also speak about the turn entertainment technology will take.

Netflix Revenue And Usage Statistics – Country Wise

The first question is about how many Netflix subscribers there are. Netflix has a subscriber base of 223.1 million. Out of this, the largest chunk lies in the US and Canada as of 2021.

Here is how Netflix subscribers are divided based on regions:

Country or Region Subscriber Count in 2022 (in Millions)
USA and Canada 73.28
Europe, Middle East, and Africa 72.97
Latin America 39.62
Asia 34.80

The subscriber count in USA and Canada has fallen as compared to 2021. In the year 2021, USA and Canada had 75.2 million subscribers. The number is there because it reached its maturity in this region.

When it comes to Netflix’s revenue solely comes from subscriptions. It has been a subscription-based company since its inception.

Country or Region Netflix Revenue in 2nd Quarter 2022 (in Billions)
US and Canada $ 3.537
EMEA $ 2.457
Latin America $ 1.030
Asia Pacific $ 0.907

Netflix is banned in Russia, Mainland China, North Korea, Crimea, and Syria.

The number reveals that Netflix earns hugely from the USA and Canada region. This is also why most of its content is based on the US and Canadian audiences. But Netflix is pushing towards creating region-based content. It has already started to fund local creators to produce regional movies and web series, positively impacting Netflix’s earnings.

One thing to note is that Netflix gets consumed largely through the app (mobile and smart TV). It reported 106 million MOU in Jan 2022. For this very reason, many SVOD startups are looking for Netflix clone. It helps in budgeting without compromising on quality.

But how much does Netflix make a year? Here is how much Netflix has earned in the past five years, from 2017 to 2021.

Year Netflix Net Profit and Revenue (In Millions)
2017 $ 559 on $11.6 billion revenue
2018 $ 1,211 on $15.7 billion revenue
2019 $ 1,867 on $20.1 billion revenue
2020 $ 2,761 on $24.9 billion revenue
2021 $ 5,116 on $30 billion revenue

Now that we know how many subscribers Netflix has region-wise, it is also better to know the number based on age.

Netflix Revenue Statistics Based On Age And Gender

Age is a big factor when it comes to media streaming websites. You will rarely see content for children on these subscription-based streaming websites. The reason is that the teenage group, although it consumes content hugely, doesn’t earn and cannot afford the subscription. Some parents subscribe to services for their children, but the number is low. Here is how its subscribers are divided based on age factor.

Currently, the US has the highest Netflix penetration rate with 64.5%, followed by Norway and Canada with 62.4% and 56.3%, respectively.

Based on the US subscriber base, the 18-34 age group is the biggest consumer of Netflix, whereas the 65+ age group is the smallest.

When it comes to gender, the ratio is neck-to-neck. 49% of its subscribers are male, while 51% are female.

Netflix Business Model – How it Earns Revenue and Spends it


Netflix is currently the top SVOD (Subscription-based Video on Demand) platform. YouTube has recently started to come up with YouTube Red. However, it is rarely known among the people who currently have the chant of ‘Netflix and chill.’ When Netflix was founded in 1997, it aimed at providing DVDs through the mail. The business idea was to provide subscription-based DVD rentals. And it worked. People loved the idea and started renting at 50 cents each. Later the subscription model was changed in 1999. The company offered a monthly subscription of $15.95 for 4 monthly movies with no return date. Netflix statistics from this time revealed that the company had managed to list 5,200 titles in its catalog by 2000.

The company earns in three ways:

  • Domestic streaming
  • International streaming
  • DVD rentals

The subscription rates are divided into three tiers: Basic, Standard, and Premium. The DVD rental segment was its initial one when it was founded in 1997. But in 2007, considering the world’s lean towards the internet and its potential, it steered itself toward OTT. Interestingly, even as of 2019, Netflix had a DVD rental subscriber base of 2.15 million. So, when it comes to Netflix’s revenue and how it does make money, it is completely from subscriptions.

In 2019, when Covid proved fatal for the world, it brought a boon for Netflix. Its revenue suddenly grew from $1.86 billion in 2019 to $2.76 billion in 2020. The number further exploded to $5.1 billion in 2021. The company is projected to grow further even after facing a 200,000 decline in subscribers for the first time in a decade. It is producing Netflix Originals titles in huge numbers. Currently, Netflix statistics about listed titles reveal that it has over 3,600 movies and 1,800 web series listed on its website. But when it comes to the global count, the number leaps over 17,000.

Where Is Netflix Going From 2023 To 2025?


Recently, Netflix is seeing huge competition from other Video Streaming Apps like Amazon, Hulu, HBO, Disney, Hotstar, Warner Bros, etc. Especially when large players like Disney, Warner Bros, etc. pull out, it leaves a giant gorge on the quality of content. People love seeing Disney movies. Consequently, this pulls away a chunk of subscribers too. However, Netflix is trying to release many original titles to fill the space, and the statistics confirm it. But then Amazon is giving it brutal competition. In 2021, Amazon reportedly crossed the 200 million subscribers mark (globally).

With the advent of VR and AR, the entertainment industry looks at huge potential. Statistics reveal that companies are investing billions in creating an immersive experience for viewers. This is being considered the future of entertainment. However, Reed Hastings believes that VR could be unsustainable for television because of the sensations it creates. The OTT platforms will rule the future of the tech-entertainment industry. aPurple has been excellent in helping tech companies get OTT apps cloned using its cutting-edge technology. The results have been smooth and excellent with a proven rise in revenue.



1. How can you see your Netflix statistics?

Using the Netflix Viewing Stats Chrome extension, you can get an overview of your total viewing time, titles, etc. Otherwise, you can also view the titles you’ve watched in Netflix Viewing Activity.

2. How much is Netflix worth?

Netflix’s statistics about market capitalization (or net worth) reveal that it stood at $102.28 billion on 17th October 2022. With it, Netflix stands at 103rd among the most vital companies.

3. Is Netflix a profitable company?

Since it was founded, Netflix became profitable for the first time in 2003 and clocked a profit of $6.5 million on revenue of $272 million. It earned $1.4 billion in the 3rd 2022 quarter.

4. How do I develop a perfect streaming app like Netflix?

The best way to get an excellent media streaming app like Netflix is to get a Netflix App Clone Development from aPurple. Netflix statistics reveal a big growth in the tech entertainment industry.

5. What are the biggest risks to Netflix’s business model?

Netflix is facing spine-chilling competition from other streaming apps like Amazon, HBO, Hulu, etc. Furthermore, big producing companies like Disney, Warner Bros, etc., are pulling out and setting up their platform.

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