How Dan Murphy’s App is Capturing Major Share in Australia’s Liquor Market?

Mayur Panchal
blog updated dateUpdated Date: Jul 18, 2024

what makes dan murphys app popularCheers!!!

Did you know that Australia ranks sixth in the world in terms of wine production?

Well, with the world getting the taste of Australian wine, the people of Australia too enjoy the taste of their production- majorly the credits of serving people with alcohol goes to the Dan Murphy’s App.

For sure, craving for alcohol is never seasonal. And the Australia Dan Murphy brand made it too explicit for the people.

The massive success story of Dan Murphy enlightens us that a simple vision of a person can change everything for the people.

Let’s get a brief idea about the company……!!!

Long back in the 1950s, the people of Australia mainly consumed beer. But later when Dan’s vision converted Australian people into a wine-drinking community.

Many people are not aware that Dan was a wine-loving entrepreneur, and with his constant innovations, he shaped the Australian drinking industry.

But how did the revolution happen? How is Dan Murphy still on the top of the charts? How are they doing it?

With an alcohol delivery app solution dan murphy spread its business. Now, the business majorly runs through the dan murphy application.

The Australian citizens are obliged to get the 50 years of drinks expertise right through an alcohol delivery app. The Dan Murphy online app serves people with 20,000+ wines, beers and spirits.

How Did Dan Murphy Make Their Way to Success? Key Points

Well, the market of liquor home delivery apps for Australia is rising, simply because there is an increasing number of people who are consuming alcohol. Let’s look at the statistics that talk about the consumption ratio of people who consume alcohol in Australia.

alcohol consumption ratio of peoples in australia


Talking about Dan Murphy, the customer experience plays a significant role in making it a strong player, and they make sure that they are in constant communication with their customers. Simply, through the Dan Murphy’s App, they can take feedback or granular more recommendations.

One of the other factors that makes them ahead of their competitors is the application’s popularity.

The Dan Murphy owners believe that technology acts as a different flavour of ice cream. They constantly ask what outcomes one can deliver with technology and how they can use technology for their aid.

And the same belief earned them fortunes. The Dan Murphy owners were too quick in developing the Dan Murphy App for their customers. And this worked like a boon for their company.

The cycle of adapting and evolving acted as a pillar for Dan Murphy, like developing the Dan Murphy app did wonder for them.

Interestingly, the liquor home delivery app streamlined their customers’ shopping experience. With a single tap, they could get access to various alcoholic beverages.

Moreover, the dan murphy app aided in scaling their business across Australia. Let’s take a glimpse of how the dan murphy application manages the management of the alcohol business.

Read also: Drizly vs Saucey

How Are They Managing to Reach Their Customers?

At present, dan murphy stores are present in 7 states of Australia. The list of states are as follows:-

  • Australian Capital Territory
  • Queensland
  • New South Wales
  • South Australia
  • Tasmania
  • Victoria
  • Western Australia

There are physical stores present across these states, but after the pandemic, people’s buying habits have changed. As per the dan murphy owners, most of the business comes through the app

The Dan Murphy App is currently gaining more sales than the physical stores.

The alcohol delivery app is attracting users all around Australia, so let’s explore the dan murphy apps’ features that gauge lucrative benefits.

Read more: How to start an online wine business?

Peep into Dan Murphy’s App Impressive Features

  • Discover

Browse through the 20,000+ products with a tap. The browsing option allows you to scan through a long list of wines, beer and spirits. Also, there are multiple other options to select according to one’s mood, style and occasion.

  • Shop Your Way

One can easily select the preferred time and location to get the delivery.

  • Scan & Learn More

To get more information about a particular product by scanning the bottle. The app provides you with some scanning options and gives you a detailed description of the product. Also, it recommends related products.

  • My Dan’s Program

It’s an exciting option that beautifully designs you the dan handpicked bottles. You can select 5 while bottles of either a crisp pinot gris or big, bold shiraz. Additionally, you will get a wild bottle picked by the wine experts.

  • Check-out

It’s simple: you can check out by selecting the payment options.

  • Track Your Order

One can track the order on the application. The app updates you about the estimated time of delivery of your order.

With dan murphy’s app features, one can easily navigate through the applications. Besides, some users have a fantastic user experience.

Ross Woodford:

I’ve had the Dan Murphy’s app for some time and always found it great for checking stock and pricing etc., before heading to the store. Recently I used it for click and collect to take advantage of some Online specials. It was quick, easy and one of the most efficient click and manage systems I’ve used, and I’ve used a few. The order was ready for pick up within minutes. I would recommend this app; well done, Dan’s.

How Is the Dan Murphy’s App Generating Revenue?

  • Dan Murphy’s App revenue is generated through the delivery charges.
  • Moreover, the Dan Murphy membership generates revenue for the business. As there are membership fees that the users pay on a regular time interval.
  • The app also offers the users to buy gifts from their applications. For instance, if you have a special occasion and are ordering alcohol, you can also buy some fantastic gifts. The list of offerings ranges from cards, packages, hampers, books, bar accessories, cocktail kits, bags, decorations and much more.
  • For boosting more sales, the app comes up with various discount orders.

“I beat all my competitors every month, every week, every day, every hour, on every price, on every product, on every bottle…”

-Dan Murphy

Online Services vs Offline Services at Dan Murphy? Which Is the Most Picked Choice among Australians?

online services vs offline services at dan murphy

Well, these are some of the guidelines mentioned on Dan Murphy’s site. People are getting more discounts on online services through dan murphy’s application.

Besides, it takes one tap to order alcohol to their place, which saves them time and money. Therefore more people tend to order alcohol online.

Moreover, people can order a bulk of beer, wine, or spirit at their place during weekends or parties. Therefore, people are more intent to buy alcohol through a liquor delivery app.

Impressed by how the dan murphy app is making profits. So, is launching an online liquor delivery business on your mind? Let’s understand how much it will cost to create an alcohol delivery app.

Cost of Developing the Alcohol Delivery Application?

Are you thinking about starting an alcohol delivery service app?

Well, simply you can create a fantastic app and start with the alcohol delivery business. The beautiful thing about developing the online liquor delivery application is that it isn’t necessary to have a physical store.

Yes, you can simply take orders and deliver them accordingly. One can even rent a warehouse to save you from the significant expenses.

On average, a liquor delivery app development would cost you around $75,000 -$150,000 ( cost will differ according to the client’s requirements). However, if you don’t want to invest too much into the online drink order app development, then you can avail the clone application.

As dan murphy’s application features are up to the mark, you can get the same on-demand liquor delivery app solutions for your business. The app provides a user-friendly experience, making a clone would be a wise choice.

Do You Have Some Exciting Features to Add to the Application?

Interestingly, you can ask the liquor delivery app development company to add those features into the clone application. That will make your application much more advanced and offer something unique to its users.

Developing the Dan Murphy clone application would be around $15,000 to $30,000. Connect with the app development company and start with your idea. Also, get an idea about the state-wise Licence of developing an alcohol delivery business.

State-Wise Licence to Start an Online Alcohol Delivery Business?

  • Each state has its definition for the types of licences. Note that one needs additional permits for selling alcohol after 1 a.m.
  • One can apply for an alcohol licence online.
  • The process of licensing includes public interest assessment.
  • Once you get a licence, you will have to pay regular licence fees to the government.

How Can Purple Be Your Helping Hand?

Today, if you are thinking of getting into the alcohol business, the best way to reach your customers would be through an application. People want the product; they least inquire about a physical store.

If you are looking forward to developing a clone of dan murphy’s app, then talking to our experts is the next step. aPurple is a leading clone app development company and has years of experience. So, we understand your requirements better.

Let’s have a chat!


How Does Alcohol Delivery Apps Work?

Any alcohol delivery application would allow the user to browse through the options and then select the one he wishes to buy. Then the user can choose any payment method and select the location of delivery. An assigned delivery person would deliver the alcohol to your place.

What Is the Estimated Cost to Develop a Liquor Delivery App?

The development cost of a liquor delivery would depend on the features one decides to add to the application. Based on the features, the price of the app is determined. Roughly, the cost of an alcohol delivery app ranges from $70,000 to $150,000.

How Long Does It Take To Build an Alcohol Delivery App?

There are two options for you to develop an alcohol delivery app. The first one is building the app from scratch, which would take months to develop. On the other hand, you can get a clone solution available to you within a few days.

Mayur Panchal
Mayur Panchal is the CTO of aPurple. He is passionate about tech trends, clone apps, on-demand app solutions, and innovations across various domains. He loves to share his expertise through engaging content and inspiring others to discover the future of the IT world.

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